Privacy Policy
Last Updated: 2026
Bristlebird Ltd ("we," "us," "our," or "Luckywave") operates the website bristlebird.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it, such as your name, email address, and contact details when signing up to our newsletter or contacting us.
- Technical Information: Your IP address, browser type, operating system, and device identifiers when you access our website.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on our site, links clicked, referral sources, and other browsing behaviour.
- Affiliate Tracking: Information necessary to track affiliate commissions and conversions, including which casino partners you access through our site.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve our website and services.
- To perform analytics and understand user behaviour and preferences.
- To track affiliate conversions and calculate commissions.
- To send newsletters and marketing communications (where you have opted in).
- To respond to your enquiries and provide customer support.
- To comply with legal obligations and protect against fraud.
- To personalise your experience on our website.
Cookie Policy
What are cookies? Cookies are small text files stored on your device that help us recognise you and enhance your experience.
Types of cookies we use:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site.
- Affiliate Tracking Cookies: Monitor which casinos you access and track conversions for commission purposes.
- Marketing Cookies: Used to deliver targeted advertisements and track campaign performance.
- Third-Party Cookies: Set by our partners and affiliate networks.
Your cookie choices: Most web browsers allow you to control cookies through browser settings. You can refuse or delete cookies, though this may affect website functionality. You can also opt out of certain tracking by adjusting your preferences, though some services may be unavailable without cookies.
Third-Party Links
Our website contains links to external websites, including casino partners and other affiliate sites. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to read the privacy policies of any external sites you visit before providing personal information.
When you click links to partner casinos, you leave our site and enter their domain. We have no control over how these partners collect or use your data.
Your Rights
UK and EU Users (GDPR): You have the following rights regarding your personal data:
- The right to access the personal data we hold about you.
- The right to correct inaccurate or incomplete data.
- The right to request deletion of your data (subject to legal obligations).
- The right to restrict how we process your data.
- The right to object to processing.
- The right to data portability.
- The right to withdraw consent at any time.
US Users (CCPA/CPRA): You may have rights to know what personal information is collected, delete personal information, and opt-out of certain data sales (where applicable).
To exercise any of these rights, contact us at the address below.
Data Retention
We retain personal information for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Typically:
- Personal data is retained for 3 years after your last interaction with us, unless required by law to retain longer.
- Affiliate tracking data is retained for up to 2 years for commission verification.
- Analytics data is retained for up to 24 months.
You may request deletion of your data at any time, subject to legal and contractual requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@bristlebird.co.uk
Website: bristlebird.co.uk
We aim to respond to all privacy requests within 30 days.